We know you’re proud that you received your ISO 9001:2015 certification. And we were happy to help you! Now, the next step is to share your good news with others. That’s one of the greatest benefits of obtaining that certification, after all; the best public relations practices for your business involve letting others know how solid your business is, and having that certification is proof of it.
Six of the Best Public Relations Practices for your Business
We can come up with many creative ideas for you to use to spread the word about your success, but here are some of our favorite tips.
1. Make sure the news is on your website.
Consider using a logo that identifies your business as being ISO 9001:2015 certified, and make sure it’s visible throughout your website.
If you only recently obtained your certification, make sure you write about it in a blog or other post on your site.
However, as ISO has several policies governing the use of logos, you should review ISO’s rules. Do not use ISO’s logos; instead, contact the certification body that issued your certificate to discuss logo use.
2. Have it all over social media.
(By the way, is your business active on social media in general? If it hasn’t been so far, it should be.)
3. Send out traditional press releases.
Public relations techniques have changed over the years due to social media use and technological advancements. However, the traditional ways of spreading the news are still effective and shouldn’t be overlooked. For example, email a press release announcing your certification to media outlets in relevant communities, states and countries.
4. Include the fact that you are certified in your communications.
Include the words “ISO 9001:2015 certified” in your automated email signature, and use that logo you created for your website on written material as well.
5. Have someone available all day every day.
When it gets down to it, being reliable and accessible are among the best public relations practices for your business. Especially when you’re working with international partners, it’s important to be available on their time. It shows you’re on top of things, and, more importantly, it keeps potential clients and partners from getting frustrated and going elsewhere.
Consider having employees on multiple shifts, and make sure the appropriate cellphone numbers and email addresses are available to those who will use them after hours.
6. Have a Spokesperson
A larger company has a lot to do every day regarding public relations. You want to make sure people know about all the excellent work that members of your team accomplish, but all of these public relations practices can be time-consuming. If you don’t already have one, think about hiring a public relations specialist to help you, even if it’s on a part-time or freelance basis.
Contact Trident QMS for Additional Ideas
This is only the tip of the iceberg regarding the best public relations practices for your business. We have many more suggestions, so contact us to hear them. We can be reached through our Trident QMS website or by phone at 520-314-4343.