Assessing Customer Perception to Improve Customer Satisfaction

Assessing Customer Perception to Improve Customer Satisfaction

We touched on the subject of customer perception in our “How to Uncover Customer Expectations and Perceptions” blog, but it’s definitely something that needs to be discussed further. The importance of assessing customer perception to improve customer satisfaction can’t be overlooked for many reasons, including your own personal sense of success. What do we mean […]

From Surveys to Talking: 5 Best Ways to Obtain Customer Feedback

Best Ways to Obtain Customer Feedback

To avoid hurting anyone’s feelings, most of us do something like this all the time: “How was your meal?” “Fine.” “Is there anything else I can get for you?” “No, thank you.” Really, though, we were somewhat dissatisfied, but not enough to complain. … Is that customer feedback? Well, yes, technically it is. But it’s […]